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Social Media Guru offers advice on building a better business blog.

Dewitt, NY – February 1, 2010: With the advent of Web 2.0 and the rise of social networking, it is becoming more important than ever for gases and welding distributors to be involved with social media. Those companies that ignore the trend put themselves in danger of being left behind. However, as with any marketing venture, companies can’t afford to jump in blind.

That’s why GAWDA Edge asked noted social media expert David Nour to contribute an article for the magazine’s January issue. The article is titled “Better Business Blogging,” and it teaches readers how to leverage the blogosphere to build their brand. “I remain amazed by how many organizations and senior leaders in particular have yet to see the value of a corporate blog as the central hub for their ideas, perspectives and candid responses to market dynamics,” says Nour.

In his article, Nour offers ten tips for writing the perfect business blog. Each tip is accompanied with a detailed explanation of how to make it work. Some highlights include:

• Find your focus
• Manufacture content, don’t just distribute
• Keep your online and offline presence in line
• Know and cater to your audience
• “Build it and they’ll come” is a failed strategy

There’s only one way to find out the strategy behind the bullet points. The complete article with all 10 tips and explanations is available on the Web at www.gawdaedge.org. Don’t miss out on this information-packed issue of GAWDA Edge, the online resource for young professionals in the gases and welding industry.

For more information, contact Dan Vest, editor of GAWDA Edge, dan@datakey.org or 315-445-2347.

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About the Author:

About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.welding andgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry’s voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located through out North America.