With the rise of mobile platforms, digital marketing has taken the world by storm, and the year of 2018 promises to be a big year for digital marketers.

Customers can now access information from any place and anytime whenever they need it. Due to the vast technological advancements made over the years, new communication modules and platforms provide ample opportunities for companies to target new customers bases.

Companies have also evolved to combat their in-deficiencies in the market by effective use of digital marketing tools. These tools are highly specialized and segregated according to the various segments of digital marketing. Nevertheless, certain questions still linger on the effectiveness and the affordability factor of the digital marketing tools.

In this article, we will discuss the various digital marketing tools present in the current market and how they will assist the entrepreneurs in dominating the digital marketing industry.

SEO & Analytics tools
Otherwise known as Search Engine Optimization, SEO is an online marketing strategy which is being practiced by many eminent firms all over the world. Basically, SEO is a process of attracting attention from organic, free and natural search results on search engines. Search engine websites such as Google uses a complex algorithm which assigns a score to every website which people search for the most. This ranking enables the website to be displayed in an order. Usually, search engine ranking can be improved by getting high scores in certain parameters such as quality index, trustworthiness, and authority. However, there are certain tools which can assist in improving your ranking.

One of the best research tools available in the market out there, it is ideal for SEO purposes. It will definitely let you know which of the potential keywords you have used pack the biggest punch. You can also check how often the keywords are searched and if there is any change over a period of time.

A powerful tool from Google. The Webmaster is incorporated with potent tools which facilitate advanced search expert another perspective and helps you in planning and evaluating his search efforts. If your website is active in webmaster tools, it has a much better shot at being ranked well and fully indexed.

Another interesting tool from Google. This is a completely free analytics tool that tracks and prepares reports on the web traffic. Currently, it’s the most preferred web analytics service available on the Internet. Recently Google has updated it’s analytics tool and have included additional features which are extremely useful to business owners

Relatively new, Alexa was launched by Amazon a few years ago primarily to serve as an SEO tool. Alexa’s unique model assists you by giving vital stats and info about your competitor. In other words, you can basically improve your SEO results by focusing on your competitor’s website traffic stats.

Social media marketing tools
Social media marketing is also known as SMM, is a form of digital marketing that diverts traffic through social media websites such as Facebook and Twitter. This usually involves creating and sharing content on social media networks to achieve your marketing goals. Apart from just content, attractive images and videos can also drive audience engagement. There are some powerful tools out there which can assist you in SMM.

Read more at:- http://www.smartladders.com/blog/digital-marketing-tools-for-smes-start-ups/

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