kickstarter Marketing

Kickstarter allows (almost) anyone with an idea (such as making calendars, movies, or even the next smartwatch) to apply and create a funding campaign to raise money for their idea.

The creation process is ‘Relatively easy’, but a lot of time and energy must go into the whole process if you wish to be successful. As such, there are important steps that a person must follow to improve their chances of getting funds.

With these 10 techniques, you will be in a position to get the most out of your Kickstarter campaign.

They generally revolve around:

  1. Researching production cost and the market demand
  2. Include your personal network
  3. Create an engaging video
  4. Create an easy to read and understand Kickstarter page
  5. Make sure to include your rewards and make it easy to understand
  6. Take advantage of high-quality images
  7. Do not forget to use a link tracking service like Bitly
  8. Take advantage of social media
  9. Frequently update your backers
  10. The benefit of a press release

1. Research

It is always wise to do a lot of research about your project before everything goes wrong for you. As such, below are a few questions you should ask yourself before starting the campaign.

• What is the total cost of making your project possible?

This will help when determining your rewards.

• What is your main or overall goal?

• How many days do you want to run the campaign?

Did you know that a successful campaign should run anywhere from one to sixty days? If your campaign is longer than that, chances are that you will not succeed. As such, shorter ones work better.

• Are there similar projects?

2. Creating and engaging Video

Your video should be the focal point and part of any Kickstarter marketing campaign. Remember that it is the first thing people will see and if it is not appealing, few people will consider funding your project. When creating your video, make sure it is of better quality and clear sound. Explain what you want to achieve clearly; in such a way everyone will understand. On the other hand, the video should not be too long. Two minutes is a good range and this is according to our data, which shows a 50% chance of watching.

3. Include Your Personal Network

It is important to note that everyone is connected to another person. What does this mean? Well, it simply means that everyone knows someone who knows someone else. We are linked to one another like a chain. As such, before starting your campaign, consider starting with family and friends. Include them in your project and have them spread the word. You can start this by having their email addresses and a system that will alert them when your campaign begins.

4. Create An Easy To Read And Understand Kickstarter Page

Making your audience understand your goals, requirements, and needs should be your primary concern. You can achieve this by creating an easy to read Kickstarter page that includes pictures and content. Your contents should be separate from your picture. You can achieve this by breaking up sections with catchy headlines. This technique will make everything visible and read also.

5. Include And Make Your Reward Visible

Make your reward description short and direct to the point. Let people know what, when, and how they will get a reward. If they are to choose between colors, have an FAQ informing them how they will do it.

When it comes to rewards, rewards, do not overdo. For example, a campaign with 15 rewards will rarely work. Just make everything simple.

6. Take Advantage Of High-Quality Images

Take advantage of high-quality resolution images. Images are known to do wonders. You can use the images on all platforms you are using such as social media, blogs, press release, etc.

7. Take Advantage Of Social Media

In this article, I have mentioned social media as an example in many places. This is because it offers a lot of benefits than what people know. Therefore, it is wise to create an account in any or in all the social networks. Make sure that you have worked on them to have a fan base. This should be done before creating an account on the Kickstarter website.

8. Frequently Update Your Backers

Do not forget to periodically update your backers. NOTE; you will not get a list of email addresses when a person funds your project. For this reason, you have to rely on updates. This means writing updates when you have reached your benchmark to thank them.

Remember, your backers already like your project, and chances are that they will be some of the biggest advocates. As such, you should also request them to spread the word through social media sharing, word of mouth, etc. This means making sure that you have made sharing easy.

Kickstarter Backers
Kickstarter Backers

9. The Benefit Of A Press Release

One of the oldest and most successful Indiegogo Marketing consultants, BoostYourCampaign ( says that, according to their experience, a professionally distributed press releases drives a good number of traffic to any Kickstarter or Indiegogo campaign. As such, you should consider partnering with a reputable relation agency that can write and distribute a well-throughout campaign.

10. Conclusion

Always remember that running a successful Kickstarter campaign is a 24/7-hour job because backers come from all over the world. Kickstarter marketing agencies with an international presence, such as BoostYourCampaign, an Indiegogo and Kickstarter marketing agency can help you to reach backers all over the world and make your Kickstarter or Indiegogo campaign a smashing success.

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